Welcome to Our Practice

                                                                   What's New

To the Future and Beyond…

I am pleased and excited to announce that as of October 16th, 2021, University Pediatric Associates’ physicians will begin practicing as part of Somerset Pediatric Group. Practically speaking, the transition is expected to be as seamless as possible. Patients and their families will still be able to be seen by their providers at the office of their choosing, including the current Highland Park and East Brunswick locations. You can still reach the office with the same phone numbers as in the past, and your medical records will continue to be maintained by Somerset Pediatric Group.  

 

On a personal note, I am retiring from clinical medicine after 36 years at the practice. My wife and I have moved to Vermont where we are starting a new chapter in our lives: living close to the land, pursuing interests that we’ve put on hold for decades, and turning some of our attentions to endeavors in public health for both adults and children. I want to take this opportunity to express my gratitude to my patients and their families over the many years who have honored and enriched me by allowing me to participate in their care. I have learned from you all the power of your optimistic attitudes, determination, and sacrifices you make to keep your children healthy and on a positive trajectory. Over the last several years, it has been especially gratifying to see second generations of families, that I’ve cared for when I started over three decades ago, coming back to the practice.

 

I also want to thank my colleagues and staff for their years of hard work, their dedication to practicing evidence based, quality pediatric medicine, and their compassion for those they have cared for. With this new transition to Somerset Pediatric Group, I am heartened to know that former University Pediatric Associates' patients and their families will continue to be in good hands for many years to come.

Best of wishes to you all,

Elliot Rubin, MD, FAAP






We at UPA adhere to  the Mask Guidance established by the American Academy of Pediatrics. For more information and questions answered check out healthychildren.org.

American Academy of Pediatrics Calls for Children and Teens Age 12 and Up to Get the COVID-19 Vaccine 

Where to obtain the COVID-19 Vaccine for your child 12 years and older:

                                   Saint Peter's Hospital Sunday, May 16th, 8a-11a

                                    NJ Department of Health Megasites

                                    RWJ Barnabas Health

                                   CVS

                                   Walgreens

                                   Riteaid

Parents: Your under 12 year old child can participate in the Pfizer COVID-19 Vaccine Pediatric Study

Please read ALL information below on COVID-19 and check back frequently for UPDATES

UPA CONTINUES TO BE YOUR CHILD'S MEDICAL HOME DURING THESE CHALLENGING TIMES.

We are please to welcome our newest Pediatrician, Dr. Krupali Patel to our UPA Family!

From the American Academy of Pediatrics (AAP): What Parents Need to Know About Coronavirus COVID-19

Why we are recommending Cloth Face Coverings for Children (2yrs and over) During COVID-19 WITHOUT EXCEPTION.

How to Help Kids Embrace Mask-Wearing

AAP Guidance on Return to School During COVID-19

Information on Multisystem Inflammatory Syndrome in Children (MIS-C) associated with COVID-19 from the CDC and AAP

From the NYTimes: Vaccine Rates Drop Dangerously as Parents Avoid Doctor’s Visits

From the AAP President, Sally Goza, MD FAAP: Pediatricians Want Parents to Keep Children's Vaccination Appointments amid Coronavirus

  • We ARE currently testing for COVID-19 in our offices using PCR sendout tests- call for an appointment
  • We now are seeing ALL our patients for their infant, child and adolescent WELL/PREVENTIVE CARE visits and immunizations.
  • We continue to offer UPA PEDIATRIC TELEMEDICINE VISITS when clinically appropriate. Please call our offices and speak to a nurse to determine if your child's visit can be done virtually through our new telemedicine service and if so to schedule this telemedicine appointment.
  • EVERY PATIENT ROOM is sanitized before and after each patient visit.
  • Our staff wear appropriate Personal Protective Equiement (PPE)
  • MASKS: Parents and children over 2 years visiting the office for WELL or SICK appointments are REQUIRED to wear a MASK (homemade is fine).
  • PLEASE phone our staff both to schedule and before your child's well or sick appointment so that we can assure the appointment is appropriately TRIAGED. This is for the safety of your family, our other patients, and our staff.
  • NO WALK-INS to our office at this point.
  • In order to comply with efforts for social distancing we are instituting our DRIVE-IN WAITING ROOM. Please call us when you have arrived for your child’s scheduled appointment and we will call you back when it’s time for you to come into the office and go directly to a patient room.
  • Please CALL AHEAD TO THE OFFICE if you have any concerns that your child may have symptoms of COVID19, or has been exposed to a person diagnosed with COVID-19.
  • Please do NOT come to the office without first checking by phone with our staff; you may be told to stay at home, go for community based COVID-19 testing or go to the ED or elsewhere depending on your child's situation.
  • If you have forms that you need filled out or picked up, please call us first. We may be able to do this electronically via our secure email system.
  • NJ Dept of Health Guidance on COVID-19
  • Seasonal Flu vaccine for 2019-2020 is now available. Please CALL our offices to schedule an appointment for your child (6 months and older) to receive it.
  • MEASLES: The CDC (Center for Disease Control) recommends all children get two doses of MMR (measles-mumps-rubella) vaccine, starting with the first dose at 12 through 15 months of age, and the second dose at 4 through 6 years of age. Children can receive the second dose earlier as long as it is at least 28 days after the first dose.
  • To view the latest 2019 AAP/CDC recommendations for Childhood Immunizations: press here for 0-6 years and here for 7-18 years
  • Vaccine Safety: Examine the Evidence
  • AAP Urges U.S. Consumer Product Safety Commission to Recall Fisher-Price Rock 'n Play Sleeper
  • Swim Safety Tips from the AAP
  • Make Sure Your Car Seats are Up to Date- take the AAP's Car Seat Checkup!
  • What Babies Know About Physics & Foreign Languages
  • Back to School Tips from the AAP
  • Gun Safety: June 21st is National ASK Day
  • Summer Safety Tips
  • Sun Safety
  • Insect Repellents
  • Trampolines NOT Advised
  • Links Parents Like

2018-19 Influenza Vaccine is now available in both offices. CALL now to schedule an appointment to get your child protected!

Rutgers Meningococcal Disease Information Update: Upcoming and Returning Rutgers Students: We have Trumenba Meningococcal B Vaccine. Call for an appointment.

Zika Virus UPDATE: Information for Travelers and  Pregnant women:


At University Pediatric Associates, our skilled team of pediatricians offers comprehensive medical care for infants, children, and adolescents. Conveniently located in the heart of Highland Park and East Brunswick, our courteous and knowledgeable staff works hard from first contact to make every visit to our office positive.

Whether it's your child's first visit to our offices, or just a routine well–child checkup, we strive to make sure you and your child are always comfortable and informed. We take the time to talk with parents to help you understand your child's needs, and we equip you with the knowledge necessary for promoting a lifetime of optimal health and wellness.

To help you get acquainted with our practice, we have provided the important information you need on our website. Please browse these pages to learn more about our skilled doctors, services, office details, commonly asked questions, new patient forms.

Our pediatricians believe exceptional care is obtained when there is an on–going relationship between the doctor and patient. We want to be lifelong partners in your child's health. We achieve this goal by listing to your questions and concerns, and educating you on how to promote a healthy lifestyle for the entire family.

When you choose University Pediatric Associates, you can feel confident that you are teaming with knowledgeable, compassionate doctors who have dedicated their careers to child–focused health care. Please do not hesitate to contact our office with questions or concerns. Our pediatricians and nurturing staff look forward to meeting you and your family.


Contact Us

If you have any questions, please contact us at our office(s).


Highland Park Office
317 Cleveland Ave Highland Park, NJ 08904
732-249-8999


East Brunswick Office
D-1 Brier Hill Court East Brunswick, NJ 08816
732-238-3310

Weekend Office Hours
SATURDAY OFFICE HOURS ARE IN OUR HIGHLAND PARK OFFICE
SUNDAY OFFICE HOURS ARE IN OUR EAST BRUNSWICK OFFICE

Support NJ Legislation A1931/S1147 clarifying religious exemptions for mandated infant and child immunizations.
Sign the petition here
Measles: It Isn't Just a Little Rash
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OPEN 7 DAYS A WEEK, INCLUDING MOST HOLIDAYS!
4 LATE EVENINGS PER WEEK!

PATIENTS SEEN FROM BIRTH TO COLLEGE GRADUATION.
SICK PATIENTS SEEN THE SAME DAY.

CONVENIENT APPOINTMENTS AVAILABLE FOR WELL CHECK-UPS
SPORTS AND CAMP PHYSICALS (SCHEDULE EARLY!)

FREE PRENATAL VISITS WITH DOCTORS AND STAFF

CALL TO SCHEDULE NOW 732-249-8999!

CALL OUR OFFICES TO SCHEDULE APPOINTMENT TODAY!

Meet the Doctors

  • Medha Gavai, M.D.
    Doctor

    Dr. Gavai went to Medical School in India and completed her Pediatric Residency at M.S.Hershey Medical Center of the Penn State University.

    READ MORE

  • Myriam Hernandez, P.N.P.
    Doctor

    Myriam Hernandez received her Masters of Science in Nursing, specializing in pediatrics from Columbia University in New York. 

    READ MORE

  • Elliot Rubin, M.D.
    Doctor

    Elliot Rubin, MD, FAAP received his B.S. in Biomedical Engineering from the University of Rochester and his MD from the University of Vermont College of Medicine.

    READ MORE

  • Rochelle Henner, M.D.
    Doctor

    Dr. Rochelle Henner was born and raised in New York. She graduated from Bryn Mawr College in 1973. 

    READ MORE

  • Douglas Edelman, M.D.
    Doctor

    Bio coming soon!

  • Sheryl John, M.D.
    Doctor

    Dr. John joined the practice in July of 2008. She grew up in Canada and went to medical school in India. 

    READ MORE

  • Dawn Tortajada, PNP
    Doctor

    Bio coming soon!

  • Krupali Patel, MD Krupali Patel, MD
    Doctor

    Dr. Patel was born in England and lived in Wales before she moved to New Jersey at age nine. 

    READ MORE

Testimonials

I love this group. I was a patient here myself as a child and now my children are, too. I use the HP location now...the staff is friendlier in HP, but the docs are the same and i love them all

Featured Articles

Read about helpful topics

  • Center for Disease Control and Prevention

    CDC.gov (www.cdc.gov) is your online source for credible health information and is the official Web site of the Centers for Disease Control and Prevention (CDC). CDC is committed to achieving true improvements in people's health. CDC applies research and findings to improve people's daily lives and responds ...

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  • Car Seat Recommendations

    As a parent, it is your job to protect your child when riding in a vehicle. Using car seats properly helps keep children safe. But with so many different types of car seats on the market, understanding how to use them correctly can be overwhelming for parents. Visit the AAP™ Car Seat Safety Information ...

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  • Product Recalls

    Child products, such as cribs and toys are often recalled due to a defect or hazard. It’s important to pay close attention to recalled consumer goods to protect your child from dangerous items. Visit this site frequently to ensure that the products your child is using have not been recalled by their ...

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  • Traveling with Children

    Traveling with children requires special planning and preparation, especially when travelling abroad. There are many things parents should consider when traveling with children of any age. Visit the CDC™ Traveling with Children page for helpful resources on travel including: Safe food and water precautions, ...

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  • Child Health Topics

    From asthma to immunization, find out more about what the American Academy of Pediatrics recommends for your child’s health. You’ll gain access to a wide variety of information on developmental stages, safety, and advocacy for babies, children, teens, and adolescents from the AAP. Featured Health ...

    Read More
  • Breast Feeding

    We understand many women may be apprehensive or unsure at first about breastfeeding vs. bottle-feeding their baby. It’s normal to have many questions related to breastfeeding. Our doctors are here to support you. La Leche League was founded to give information and encouragement, mainly through personal ...

    Read More
  • Immunizations

    Immunizations have been one of the single greatest advances in preventative medicine and an essential part of well-child care. Our practice follows the immunization guidelines recommended by the American Academy of Pediatrics (AAP). For information about these vaccines, the diseases they protect against, ...

    Read More

Our Location

Find us on the map

Hours of Operation

Our Regular Schedule

Highland Park Office

Monday:

8:30 am-5:30 pm

Tuesday:

8:30 am-8:00 pm

Wednesday:

8:30 am-5:30 pm

Thursday:

8:30 am-5:30 pm

Friday:

8:30 am-5:30 pm

Saturday:

8:30 am-12:30 pm

Sunday:

9:30 am-12:00 pm

East Brunswick Office

Monday:

8:30 am-5:30 pm

Tuesday:

8:30am to 5:30pm (until 8pm in Highland Park)

Wednesday:

8:30 am-5:30 pm

Thursday:

8:30 am-5:30 pm

Friday:

8:30 am-5:30 pm

Saturday:

see Office Hours in Highland Park

Sunday:

see Office Hours in Highland Park